SNC-Lavalin’s announces long-overdue rebrand as AtkinsRéalis

After a decade marred by bribery and corruption scandals, the Montreal-headquartered engineering firm SNC-Lavalin Group is changing its name to AtkinsRéalis. This rebrand demonstrates the company’s desire to move beyond its past transgressions, even if it wasn’t explicitly framed that way, according Prof. Karl Moore. The firm’s former name has been tarnished by scandals in Canada, Libya and India, but its new name signals that it wants to break with its troubled past. “My only question is, why didn’t they do it a few years ago?” Said Moore in a story in the Montreal Gazette.