Young moms using social media to find, buy products

A majority of Canadian mothers now rely on social media platforms to both discover and buy products, a new report by Mintel suggests.
... For Jui Ramaprasad, an assistant professor at McGill and an expert on the effects that information technology-enhanced social interactions have on consumer behaviour, the results of the Mintel report confirm the growing power of social media sites in the marketplace, and underline the need for retailers to both engage with consumers there and monitor what’s being said about their products and services.

Read full article: Canadian Grocer, August 12, 2015