Scientific Evidence Production and Specialty Drug Diffusion

Authors: Demetrios Vakratsas and Wei-Lin Wang

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: May 9, 2023

Desautels’ event highlights innovative research and recognizes scholars

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. 

Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.

The Impact of Advertising Creative Strategy on Advertising Elasticity

Authors: Filippo Dall'Olio and Demetrios Vakratsas

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022

Abstract:

The Dual Impact of Product Line Length on Consumer Choice

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?

Synergistic, Antagonistic, and Asymmetric Media Interactions

Authors: Ceren Kolsarici, and Demetrios Vakratsas

Publication: Journal of Advertising, Vol. 47, No. 3, 2018

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov

Publication: Marketing Letters, Vol. 29, No. 3, September 2018

2017 SSHRC Connection Grant

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.

Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models

Authors: Kolsarici, C. and Vakratsas, D.

Publication: Management Science 

Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models

Authors: Ceren Kolsarici and Demetrios Vakratsas

Publication: Management Science

Abstract: