Ernan Haruvy

Ernan Haruvy is a full professor of marketing at McGill University, Desautels Faculty of Management. He is an associate editor at Management Science and Senior Editor at Production and Operation Management. 

He earned his Ph.D. is in economics in 1999 from the University of Texas at Austin, under the supervision of Professor Dale O. Stahl, with concentrations in game theory and econometrics, and specialties in behavioral and experimental economics.

Much of his teaching in the past 20 years has revolved around predictive analytics, consumer analytics, and business intelligence. He has been involved in numerous corporate-student engagements, including in works with Texas Instruments, Conagra, Domino's Pizza, and others. 

He completed his post-doctoral work at Harvard University under Nobel laureate Alvin Roth, where he worked on applying behavioral economics insights to market design. He spent one year at the Technion in Israel and collaborated with (and trained by) Professor Ido Erev on business applications of learning theory. He joined the University of Texas at Dallas in 2001 and McGill University in 2020. 

He works on applying behavioral models, using experimental methods, data analysis, and economic theory, to improve the design of markets, including applications in auctions, supply-chain bargaining, procurement, electronic commerce, sponsored search, and software markets.

He has published well-known articles on many concepts including pioneering works on Level-k theory, economic models of human behavior, including altruism, fairness, reciprocity, social norms, bounded rationality, learning, and reputation. He has also written well-known articles on asset markets, auctions, procurement, and channels. Particularly notable is his research on field experiments in auctions and fundraising, where he and Professor Peter Popkowksi Leszczyc use the research platform of CampusAuctionMarket.com to design and test new auction formats with real bidders, including auctions with portioned pricing, bundle pricing, all pay auctions, different donation percentages, different enforcement mechanisms, and auctions with social media components. The two also collaborate on field experiments in fundraising.

He is active in multiple disciplines including marketing, psychology experimental and behavioral economics, finance, and operations management. He publishes in various disciplines with publications in journals such as American Economic Review, Marketing Science, Journal of Marketing, Journal of Marketing Research and Journal of Finance.