Slowing the vehicle supply chain

In the race to cut down on global carbon emissions, many experts are turning their attention to automotive manufacturers and their customers. As a potential solution to slowing the vehicle supply chain, Professor Saibal Ray, Academic Director at the Bensadoun School of Retail Management, suggests a collective pivot toward car rentals or other ride-share services in place of purchasing personal vehicles. The move would significantly decrease the number of cars in factories and on the road.