Cameron McRae
Title: PhD Student; Marketing
Research areas: Big Data & Machine Learning, Consumer Behaviour, Digital Platforms, E-health, Food Marketing, Health & Wellness, IT & Societal Change, Retail Marketing, Social Enterprise
Alain Pinsonneault
Title: Professor, Information Systems; Academic Director, EMBA
Academic title(s): Distinguished James McGill Professor
IMASCO Chair in Information Systems
Fellow Royal Society of Canada
Fellow of the Association for Information Systems
Chevalier, Ordre National du Québec
Research areas: Business Value of IT, E-health, E-integration, ERP Implementation, Social Networks, Strategic Alignment of IT, User Adaptation
