Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
2020 | 2018 | 2013 | 2012
2020
| C. Kolsarici, Demetrios Vakratsas and P. A. Naikand, “The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance”, Journal of Marketing Research, Volume 57, Issue 3, June 2020, Pages 466–488. |
2018
| Kusum L. Ailwadi, Yu Ma, Dhruv Grewal, "The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases," Journal of Marketing Research, Vol. 55, No. 2, 2018, pp. 193-207. |
2013
| Thomas Dotzel, Venkatesh Shankar and Leonard L. Berry, “Service Innovativeness and Firm Value,” Journal of Marketing Research, Vol. 20, No. 2, 2013, pp. 259-276. |
2012
| Adam Duhachek, Nidhi Agrawal and DaHee Han, "Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages," Journal of Marketing Research, Vol. 49, No. 6, 2012, pp. 928-941. |
| Nitin Mehta and Yu Ma, "A Multicategory Model of Consumers' Purchase Incidence, Quantity and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions," Journal of Marketing Research, Vol. 49, No. 4, 2012, pp. 435-451. |
