Thomas Dotzel

Assistant Professor, Marketing
Contact Information
Fax number: 
Email address: 
thomas.dotzel [at]
Alternate email address: 
marina.nikoghossian [at]

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


PhD, Marketing, Mays Business School, Texas A&M University, USA


Prof. Dotzel's research focuses on service innovations, hybrid innovations (good and service combined), innovation in emerging markets, firm capabilities, and measuring the financial value of marketing actions. His research appears or is forthcoming in the the MIT Sloan Management Review, the Harvard Business Review, and the Journal of Marketing Research. He is the recipient of the 2006 Liam Glynn/ASU Center for Services Leadership Research Award and a 2009 Senator Phil Gramm Doctoral Fellow. At Texas A&M University, he has won teaching awards both at the college and university level.

Prof. Dotzel earned his Ph.D. in Marketing from the Mays School of Business at Texas A&M University. He also holds an MBA from the University of Texas at Arlington, a Diplôme from the ESC Pau in France and a Diplom Betriebswirt from the University of Applied Sciences and Research in Munich, Germany. Prior to getting his Ph.D., he worked for five years in the hospitality industry in diverse countries and in the marketing division of the BMW Group in Munich.

Tenured & Tenure Track
Research areas: 
Firm Capabilities
Hybrid Innovations
Innovation in Emerging Markets
Measuring the Financial Value of Marketing Actions
Service Innovations
Selected publications: 

Dotzel, Thomas, Venkatesh Shankar and Leonard L. Berry (2013), “Service Innovativeness and Firm Value,” Journal of Marketing Research, 50 (2), 259-76.  

Shankar, Venkatesh, Leonard L. Berry, and Thomas Dotzel (2009), “A Practical Guide to Combining Products and Services,” Harvard Business Review, November, 94-99.

Berry, Leonard L, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader, and Thomas Dotzel (2006), “Creating New Markets Through Service Innovation,” MIT Sloan Management Review, 47(2),56-63.