Workshop #1 – Technological Innovation and Entrepreneurship 101

This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas. 

Workshop #2- Design Thinking Methodology

The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation.

Workshop #3 –  Introduction to Industry Analysis

This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.

Workshop #4 - Market Research and Analysis of Competition

This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Emily Jaeger-McEnroe will walk us through some of those resources using a new market research canvas tool.

Workshop #5 - Foundations of IP and Patent Searching  

This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database. 

Workshop #6 - Customer Discovery

This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.