This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining...
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research./engineCategory:...
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets./engineCategory: School of...
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas....
The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation. /engineCategory: School of Architecture...
This workshop will provide an overview of what technological innovation and entrepreneurship are as well as an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business...
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