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Putting the “fun” in fundraising for 35 years

In 1989, Jonathan Wener began the Défi Canderel, a corporate fun run that has raised over $25 million—and counting!—for cancer research in Montreal at the Rosalind and Morris Goodman Cancer Institute and the Institut du cancer de Montréal. On the heels of the 35th edition, he looks back, but also to the future and the next generation of “Team Wenes,” as the Défi continues to provide equal and creative support to la relève at both McGill and Université de Montréal.
Image by Défi Canderel.

The Défi Canderel, the fundraiser that has never taken itself very seriously, turned 35 this year. The Montreal event brings together scientists, the corporate community and cancer survivors, replete in some of the least practical running gear. Since 1989, it has used its infectious fun to raise over $25 million for both the Rosalind and Morris Goodman Cancer Institute (GCI) and Institut du cancer de Montréal (ICM). 

A three-person team plays tug-of-war
Image by Défi Canderel.
The Montreal run has expanded into a health and wellness day, with games and activities at Molson Stadium.
This year, it's more than a Montreal event, as other cities have caught the bug. Quebec City, Toronto, Ottawa, Calgary, Edmonton and Vancouver will hold their own Canderel Challenges for the first time, with the beneficiaries being local cancer research centres. The Montreal event also grew this year from a simple run to a health and wellness day. Among its numerous activities were a tug of war, chair massages, healthy lunches and researcher talks. 

An outbreak of Défi fever takes over numerous Montreal offices every year. An example at this year’s event: 15 colleagues wearing matching shiny nylon tracksuits in '80s shades of electric blue, fuchsia and purple. Also on-site was a normally mild-mannered scientist who coaxes tumours onto microchips but looked more like a parody of a used-car salesman, save for the headband that matched his garish suit. It was in that outfit that he took part in the event’s run, four laps around McGill’s Percival Molson Memorial Stadium, this year’s venue.  

Ground zero for the Défi can be traced to Jonathan Wener. As many now know, he turned personal tragedy into what has become a vital funding pipeline for cancer research.  

In 1989, his wife Susan Wener (BEd’75) was diagnosed with colon cancer at the age of 36 and he asked her doctor what he could do to make a difference. 

“If you want to do something that has value,” he remembers the doctor saying. “Get some money into the hands of researchers, so we can find a cure.”

Wener has always been a natural fundraiser. Growing up, his father raised money for summer camps, his mother for the Jewish community. “As a child, when you see your parents doing it with enthusiasm you get infected by it.”  

In the last few decades, he has broken previous fundraising totals as he spearheaded campaigns for the Jewish General Hospital and Concordia University. Around half of his day is spent on Canderel business—he runs one of the country’s biggest real estate firms—the other half on philanthropic work.  

A happy couple pose on the field of a stadium
Image by Défi Canderel.
Jonathan with his wife Susan, whose own experience of illness has inspired years of giving and community building.

Back in 1989, Wener had many corporate connections and some ideas for his Défi Canderel project.  

“We wanted to show the public that business had a heart,” he recalls. He also contacted the McGill- and Université de Montréal-affiliated cancer research institutes, and both were happy to become beneficiaries. He wanted it to be a fun run, not a race.  

A few images in his head from those early days include wheelbarrows being pushed during the run for people to throw coins and dollar bills into; the late H. Heward Stikeman (BA’35, BCL’38, LLD) being pulled in a Roman chariot by five Stikeman Elliott lawyers; and costumes that ranged from billiard tables to buildings.  

Director Morag Park, who joined what is now the GCI during that inaugural year of the Défi, was struck by the madness of the event. She recalls seeing businessmen in tutus, as she and her team did the run dressed up as members of the band The Cure. “It was wild and inspiring.” 

A group in jazzercise clothing take a collective cleansing breath
Image by Défi Canderel.
This year's Montreal run featured jazzercise fashion mixed with mindfulness training.
This year’s theme was '80s jazzercise fashion. Items such as canary yellow tights, fluorescent green headbands and hot pink leg warmers could be seen in the crowd of 800-plus participants.  

The event has grown from a $100,000-a-year fundraiser to one that has more recently been bringing in $2 million from each run. This year’s goal was an ambitious $3 million.  

Those funds, says Park, have made a difference in the type of research that can be pursued, her centre’s recruitment efforts and the shot in the arm it gives young scientists. 

When asked what accounts for the Défi’s longevity, Park says, “Two words: Jonathan Wener.” She says the larger-than-life force is not just a person who can create an offbeat and engaged event, but someone who inherently knows what cancer research requires. 

“He has always believed that the researchers should make the decisions as to what is needed,” she says of the no-strings-attached money for graduate students and postdocs that her centre receives. 

“This allows us to recruit the best trainees and to put on the table—year one—a studentship.” Thanks to the Défi runs, the GCI has offered 165 studentships and 55 fellowships in the last three and a half decades. 

Park describes a more intangible benefit for the emerging researcher. “This feeling that somebody believes in you is very important at that point in your career. It says you are worth the effort and that Jonathan Wener and the whole business community are stepping up to support you. It continues to give me goosebumps.” 

A man with a headband and a suit makes a hand gesture
Image by Philip Fine.
Prof. Thomas Gervais, a research member of the Institut du cancer de Montréal, whose trainees also benefit from the generosity of the Défi Canderel, along with those at McGill's Rosalind and Morris Goodman Cancer Institute.


Former Canderel grant recipient Janane Rahbani (PhD’18), says the relative ease of obtaining the Défi funding helps many emerging researchers. “The competition for these grants is only among other postdocs at the Goodman Cancer Institute.” The recently hired assistant professor at the University of Chicago, who researches obesity and metabolism, believes the Canderel grant played a role in his eventually receiving funding from the Canadian Institutes for Health Research. And that work he did at the GCI ended up in a paper he first authored and published in the prestigious journal Nature.  

Another grateful recipient, Sheri McDowell (BSc’17, PhD’22), who is currently completing a postdoc at the University of Geneva in the Agora Cancer Research Center, points out that Canderel grants offer a boost to trainees from out of the country. “These trainees may not be able to apply for funding that’s based on nationality, whereas with Canderel, anyone can apply.” 

A spike ball game
Image by Philip Fine.
A team from Logix ITS in Lasalle donned '80s tracksuits to play spike ball—and to reinforce Montreal's position as an internationally renowned hub for cancer research.
Back at the event, Jonathan is on stage and tells the crowd how much they inspire him. 

“I get so much energy from you every year. I don’t care how much pressure I was under before I got here today; the energy when I walked into this area from all of you was amazing.” 

He will thank lots of people and eventually mention his recent brush with cancer. A malignant tumour on his kidney had been removed this past December. Earlier in our interview, there is nothing resembling self-pity, as he mentions his luck and gratitude for it having been discovered early. 

A man speaks at a podium as a woman by his side surveys the crowd.
Image by Défi Canderel.
Susan joins husband Jonathan on stage as he addresses the crowd on race day.
Susan, on stage with him, is the picture of health, despite having endured a second bout of cancer in 1994 when she had a lung removed. She became an inspirational speaker and wrote a book, Resilience, 10 years ago. In it, Susan, who has counselled many end-of-life patients, tells a very personal story of her cancer journey that offers solace and hope for those dealing with recurrent illness. 

Part of “Team Wenes” is on stage, including two of the Wener grandchildren who go door to door selling cookies for cancer research. “So, the inculcation I got from my parents,” Jonathan says proudly in the interview, “has worked with my grandchildren.”  

Wener is optimistic about his succession. “Susan and I have dedicated a huge part of our lives to cancer and we hope it will continue for decades to come.” 

A corporate fun run around a track
Image by Défi Canderel.

A man in his mid-70s, with 35 successful editions of the Défi behind him, is looking to the future. With his family and his community, he has built a lasting legacy for the benefit of all. 

 

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