The Neuro’s new logo and public awareness campaign was made possible by a generous donation of pro-bono creative services from BOS, Montreal’s top communications and marketing agency. Thank you!
The design of the logo draws its inspiration from the shape of the brain as well as organic shapes found in nature. The colours (cool blue and warmer beige) have been chosen to represent intellectual and emotional aspects of the brain. To reflect the spirit of collaboration prevalent at The Neuro, the logo is composed of three overlapping, transparent entities representing the connection between the researchers, clinical staff and patients who coexist within the organization. The bold type used for the name has been designed to form a block in order to convey the strength of The Neuro. The fact that the letters are close together is indicative of the close connections that exist between research, teaching and patient care. Lower case letters underline the approachable, friendly side of The Neuro. And finally, a common graphic approach was applied to enhance the legibility of the name by rendering the "O" in a different colour than the rest of the letters.