Public Lecture - Neurocognition of Human Decision Making: from Perception to Valuation

Decision neuroscience addresses how the brain makes decisions, ranging from perception: “What is that thing?” or “Who is that person?" to value-based: “Do I want to buy that thing?” or “Should I vote for that person?". This new interdisciplinary field bridges cognitive neuroscience, neuroimaging, neurophysiology, economics and the social sciences. Professor Heekeren is a leading decision neuroscientist, Professor at the Centre for Cognitive Neuroscience, Freie Universität Berlin, and a past president of the Society for Neuroeconomics. His talk will provide an overview of the current state-of-the-art in our understanding of how the human brain makes decisions. Given the interdisciplinary nature of this work, the talk should be accessible to a broad audience. All are welcome. A reception will follow.