Expert: Why Walmart Is Changing Its Official Name

News

“Good bye Wal-Mart Stores Inc., hello Walmart Inc. After 47 years known as Wal-Mart Stores, the world’s largest company said on Wednesday that it is dropping “Stores” from its name in a nod to how much important e-commerce is to the business as it continues to compete with Amazon.com. The change goes into effect on February 1st.” (Fortune)

Charles de Brabant, Executive Director - Bensadoun Retail Initiative, Desautels Faculty of Management

“It is more step in clearly indicating to customers that Walmart is no longer just a physical retailer (Mart), but now a complete & successful omni channel retailer offering value not only in the form of money (“Every Day Low Prices”), but also in the form of time and convenience by optimizing their physical and digital presence for their customers.”- Charles de Brabant

Charles de Brabant has over 20 years’ experience in retail in Europe, China and South East Asia.  

charles.debrabant [at] mcgill.ca (Charles de Brabant )  (English, French)