Jay Olson (PhD candidate) is conjuring up a new approach to placebos with help from Drs Raz and Veissière

Though placebos are inert, they often work even when people know they’re placebos. From his professional experience, (former amateur magician, Jay) Olson understands that the power of suggestion is strong, and figured that the context alone of a medical experience – the performance, if you will – could have a significant effect on healing.

Read the story in Med e-News here.