MGCR 352 Marketing Management 1 (3 credits)

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Offered by: Management (Desautels Faculty of Management)


Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2014, Winter 2015, Summer 2015

Instructors: DaHee Han, Emine Sarigollu, Hamid Etemad, Charles Royce, Robert H S Soroka (Fall) Thomas Dotzel, Aida Faber, Fabienne Cyrius, Ralph Nobel (Winter) Bruno Delorme, Zachary Mendenhall (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management