CBUS 012 Fundamentals of International Marketing (14 CE units)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Business : An overview of the key considerations for businesses and entrepreneurs who want to expand their markets globally. Practical hands-on exposure to marketing challenges, key strategic issues that confront international marketers and the impact of technology on the marketing world. Case studies will demonstrate the important role that cultural and environmental issues play in making sound international marketing decisions.

Terms: Winter 2017, Summer 2017

Instructors: Lee Desrosiers (Winter) Lee Desrosiers (Summer)