CBUS 112 Social Media Strategies and Community Management (4.5 CE units)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Business : Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.

Terms: Winter 2017, Summer 2017

Instructors: Kevin Gardner Gregory, Adele McAlear, Scott Cross (Winter) Kevin Gardner Gregory (Summer)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.