Business : Aligning digital communications with organizational strategies. Development and implementation of digital communication plans. Employee engagement, internal branding, policies and best practices in the use of social media in organizations. The use of social media tools for employee recruitment, handling information leaks, reputation and crisis management. Integration of traditional and social media relations.
Terms: Winter 2017, Summer 2017
Instructors: Michelle Sullivan (Winter) Jeffrey P Scott, Scott Cross (Summer)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments.
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.