Business : The organization and management of content processes through the use of digital media. Understanding the role of content in the modern enterprise and the need for an enterprise-specific, functional architecture. Purposing of content, creating the content strategy and the execution processes and workflow models for content creation and deployment. Issues of implementation. Understanding and crafting the systems and structures of the organization’s content functions.
Terms: Winter 2017
Instructors: Steven Grindlay (Winter)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments.
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.