CMIS 530 Digital Analytics and Targeting (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

Terms: Fall 2016

Instructors: Fares Aldik (Fall)