CMIS 543 Internet Business Analysis and Optimization (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)


Management Information Systems : Tools and techniques to effectively design and advertise online. Measurement of results from marketing campaigns. Improve web user experience by optimising information architecture, navigation and website search engines. Management strategies in tracking and reporting of website activities and practical skills for successful web deployment will also be covered.

Terms: Winter 2017

Instructors: Hoda Mottaghi (Winter)