CMIS 544 Social Media Marketing and Technology (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Examines the use of social media in business, new channels of marketing, advertising and communication that make up the social media space, leveraging marketing channels for optimal results. Utilizes case studies and lab exercises from large corporations and small business to provide hands-on experience and real-world examples.

Terms: Winter 2017

Instructors: Muscott, Adam (Winter)