CMR2 549 Strategic Selling (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers’ expectations.

Terms: Fall 2016

Instructors: Lee Desrosiers (Fall)