CMR2 549 Strategic Selling (3 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)


Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers’ expectations.

Terms: Fall 2016

Instructors: Lee Desrosiers (Fall)