CMR2 566 Global Marketing Management (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

Terms: Winter 2017, Summer 2017

Instructors: Mary Dellar (Winter) Lee Desrosiers (Summer)