CMR2 570 Strategic Marketing Planning (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)


Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.

Terms: Summer 2017

Instructors: Kevin Gardner Gregory (Summer)