CMRK 325 Global Marketing (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

Terms: Winter 2017, Summer 2017

Instructors: Mary Dellar (Winter) Lee Desrosiers (Summer)