CPRL 225 Social and Traditional Media Relations (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Public Relations : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.

Terms: Winter 2017

Instructors: Andre Durocher (Winter)