CPRL 531 Media Context and Applications (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Public Relations : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.

Terms: Winter 2017

Instructors: Nicolette Papastefanou (Winter)