CPRL 532 Public Relations Event Management (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

Terms: Fall 2016

Instructors: Michel Lefebvre (Fall)