EDLE 602 Marketing & Strategy in International Education Leadership (3 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Education - Dean's Office (Faculty of Education)

Administered by: Graduate Studies

Overview

EDLE : This course will focus on interconnected concepts such as the principles of marketing in private and public sector organisations, the marketing needs of education institutions (e.g. student recruitment, reputation and institutional image), and the identification of target markets.

Terms: This course is not scheduled for the 2016-2017 academic year.

Instructors: There are no professors associated with this course for the 2016-2017 academic year.