FMTP 023 Agricultural Marketing (152-023-MC) (2.33 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Farm Mgmt & Technology Program (Agricultural & Environmental Sciences)


Farm Management Technology : The goal of this course is to improve students' skills needed for marketing agricultural products and services. This course covers all types of marketing, from direct sales and on-farm marketing to wholesale channels, auctions and exports. Students will study examples of marketing systems used for various agricultural commodities and create a marketing plan (product, price, promotion, "place" and public image) for a particular product or service. They will also improve their skills in sales and customer relations.

Terms: This course is not scheduled for the 2016-2017 academic year.

Instructors: There are no professors associated with this course for the 2016-2017 academic year.

  • (152-023-MC)

  • (3-2-2)