MGCR 352 Principles of Marketing (3 credits)

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Offered by: Management (Desautels Faculty of Management)


Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2016, Winter 2017, Summer 2017

Instructors: Sarigollu, Emine; Han, DaHee; Dotzel, Thomas; Cyrius, Fabienne; Dellar, Mary (Fall) Yang, Nathan; Dotzel, Thomas; Lu, Yi; Dellar, Mary; Cyrius, Fabienne (Winter) Dall'Olio, Filippo; Delorme, Bruno (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

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