Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2016, Winter 2017, Summer 2017
Instructors: Emine Sarigollu, DaHee Han, Thomas Dotzel, Fabienne Cyrius, Mary Dellar (Fall) Nathan Yang, Thomas Dotzel, Yi Lu, Mary Dellar, Fabienne Cyrius (Winter) Filippo Dall'Olio, Bruno Delorme (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management