Management Policy : Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.
Terms: Fall 2016, Winter 2017
Instructors: Vit, Gregory Bryan (Fall) Ross, Michael James; Duchesnay, Nathalie Marie (Winter)
Restriction: Open to U2, U3 students only