Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Fall 2016, Winter 2017
Instructors: DaHee Han (Fall) Ashesh Mukherjee (Winter)
Prerequisite: MGCR 352