MRKT 453 Integrated Mktg Communications (3 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Fall 2016, Winter 2017

Instructors: Robert Mackalski (Fall) Robert Mackalski (Winter)

  • Prerequisite(s): MGCR 352

  • Note: Continuing Studies section-check Calendar