MRKT 354 Marketing Strategy (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Terms: Fall 2017, Winter 2018

Instructors: Yu Ma (Fall) Yu Ma (Winter)

  • Prerequisite: MGCR 352

  • Restriction(s): For students considering study away or an exchange, this course must be taken at McGill.