MUPD 200 Introduction to Music Marketing (3 credits)

Offered by: Music Research (Schulich School of Music)

Overview

Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

Terms: Winter 2018

Instructors: Mary Dellar (Winter)