Minor Music Entrepreneurship (18 credits)

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Offered by: Music Research     Degree: Bachelor of Music

Program Requirements

This Minor is a collaboration between the Schulich School of Music and Desautels Faculty of Management. It is designed to provide music students with an understanding of how to conceptualize, develop, and manage successful new ventures; manage their careers as performers, music teachers and arts administrators; and develop skills in marketing, fundraising, publicizing, and financing. The program covers the essentials of management and is multidisciplinary and integrative.

This Minor is restricted to B.Mus. students who have completed one year of studies and have a minimum CGPA of 3.0. The minor has limited enrolment; interested students should contact the Music Research Department to apply for admission. Students in this Minor are not permitted to take the Desautels Minors in Management, Marketing, Finance or Operations Management (for Non-Management Students).

Required Courses (12 credits)

  • INTG 201 Integrated Management Essentials 1 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    INTG : Essentials of management using an integrated approach. Three modules (managing money, managing people and managing information) cover fundamentals of accounting, finance, organizational behaviour and information systems; and illustrate how the effective management of human, financial and technological resources contributes to the success of an organization. Emphasizes an integrated approach to management, highlighting how organizations function as a whole and the importance of being able to work across functional and organizational boundaries.

    Terms: Fall 2017

    Instructors: Desmond Tsang, Sujata Madan, Chantal Westgate, Genevieve Bassellier, David Schumacher (Fall)

    • Only open to U1, U2, U3 non-Management students. Not open to students in the Desautels Faculty of Management or students who have taken two or more of courses MGCR 211, MGCR 222 or MGCR 341.

    • Limited enrolment; priority registration to students in Minors in Entrepreneurship. Note: this course is not part of the Desautels Minors in Management, Finance, Marketing or Operations Management (for non-Management students).

  • INTG 202 Integrated Management Essentials 2 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    INTG : Essentials of management using an integrated approach. Four modules (managing customer relationships, managing processes, managing digital innovation and managing the enterprise) cover fundamentals of marketing, strategy, operations and information systems; and illustrate how this knowledge is harnessed in an organization to create value for customers and other stakeholders. Emphasizes an integrated approach to management, highlighting how organizations function as a whole and the importance of being able to work across functional and organizational boundaries.

    Terms: Winter 2018

    Instructors: Richard George Donovan, Genevieve Bassellier, Saurabh Mishra, Mehmet Gumus, Corey Phelps (Winter)

    • Restriction(s): Only open to U1, U2, U3 students. Not open to students in the Desautels Faculty of Management or students who have taken two or more of courses MGCR 331, MGCR 352, MGCR 423 or MGCR 472.

    • Limited enrolment; priority registration to students in Minors in Entrepreneurship. It is suggested that students take INTG 201 prior to INTG 202, but is not required. Note: this course is not part of the Desautels Minors in Management, Finance, Marketing or Operations Management (for non-Management Students).

  • MGPO 362 Fundamentals of Entrepreneurship (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Policy : Study of the key aspects involved in starting and managing a new venture: identifying opportunities and analyzing new venture ideas, identifying common causes of failure and strategies for success, understanding intellectual property systems, comparison of multiple modes of funding. Applies to for-profit and not-for-profit start-ups.

    Terms: Fall 2017, Winter 2018

    Instructors: Peter Younkin, Daphne Demetry (Fall) Gregory Bryan Vit (Winter)

    • Prerequisite(s): INTG 201 and INTG 202 for non-Management students. (INTG 201 is a prerequisite for non-Management students. INTG 202 is a prerequisite for non-Management students, but can be taken concurrently.)

    • Restriction(s): Only open to U2, U3 students.

    • Limited enrolment; priority registration to Management students and non-Management students in Minors in Entrepreneurship. INTG 201 is a prerequisite for non-Management students and must be taken prior to this course. INTG 202 is a prerequisite for non-Management students and must be taken prior to or concurrently with this course. Non-Management students without the prerequisites will be deregistered from the course.

  • MUPD 350 Applied Projects for Musicians (3 credits)

    Offered by: Music Research (Schulich School of Music)

    Overview

    Music Professional Development : Project-based course aimed at providing students with the skills required in the evolving music business, through analysis of case studies and developing projects focused around music entrepreneurship. Teams of three or four students will plan and implement a creative, collaborative project, synthesizing and putting into practice business and entrepreneurial skills. They will develop a pitch for their project, present their project, and write it up in a final paper. Students will also be required to write a reflection paper on process, teamwork, skill development, and outcomes.

    Terms: Winter 2018

    Instructors: Elinor Frey (Winter)

    • Prerequisite(s): MGPO 362

    • Restriction(s): Priority given to students in the Minor in Music Entrepreneurship; open to other students with permission of the instructor.

Complementary Courses (6 credits)

3-6 credits chosen from the following:

  • MUMT 301 Music and the Internet (3 credits)

    Offered by: Music Research (Schulich School of Music)

    Overview

    Music Technology : Technologies and resources of the Internet (access tools, data formats and media) and Web authoring (HTML) for musicians; locating, retrieving and working with information; putting information online; tools for music research, music skills development, technology-enhanced learning, music productivity, and promotion of music and musicians. Evaluation of Internet music resources.

    Terms: Fall 2017

    Instructors: Augusto Vigliensoni Martin (Fall)

  • MUPD 200 Introduction to Music Marketing (3 credits)

    Offered by: Music Research (Schulich School of Music)

    Overview

    Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

    Terms: Winter 2018

    Instructors: Mary Dellar (Winter)

  • MUPD 201 Business Fundamentals for Musicians (3 credits)

    Offered by: Music Research (Schulich School of Music)

    Overview

    Music Professional Development : Topics pertaining to the music industry and developing a career in music, including: business models, budgeting and financial planning, accounting and taxation, agents, representatives and consultants, contracts and agreements, licensing, rights and rights management, managing human resources, building and working with teams.

    Terms: This course is not scheduled for the 2017-2018 academic year.

    Instructors: There are no professors associated with this course for the 2017-2018 academic year.

  • MUPD 475 Special Project: Professional Development 3 (3 credits) *

    Offered by: Music Research (Schulich School of Music)

    Overview

    Music Professional Development : Special project in professional development.

    Terms: Winter 2018

    Instructors: Erik Eriksson (Winter)

    • Music students must complete a Special Project Proposal Form available from the Music Student Affairs Office and submit it to the Chair of the student's department for approval. This course will be counted towards Music and/or Free Electives in B.Mus. programs.

    • Prerequisite: Permission of Department Chair and Associate Dean (Student and Academic Affairs).

    • Restrictions: Open to Music students after completing 30 credits of a 90-credit program or 45 credits of a 120-credit program; minimum CGPA 3.00.

  • MUPD 499 Internship: Music Professional Development (3 credits) *

    Offered by: Music Research (Schulich School of Music)

    Overview

    Music Professional Development : Music internship in professional development with an approved host institution or organization.

    Terms: Summer 2018

    Instructors: Simon Aldrich, Kevin Dean, Joseph Leo Sullivan (Summer)

    • Music students must complete an Internship Proposal Form available from the Music Student Affairs Office and submit it to the Chair of the student's department for approval. This course will be counted towards Music and/or Free Electives in B.Mus. programs.

    • Prerequisite: Permission of Department Chair and the Associate Dean (Student and Academic Affairs).

    • Restrictions: Open to Music students after completing 30 credits of a 90-credit program or 45 credits of an 120-credit program; minimum CGPA 2.70.

  • MUSR 200 Audio Recording Essentials (3 credits)

    Offered by: Music Research (Schulich School of Music)

    Overview

    Sound Recording : A basic overview of audio recording. Topics include fundamentals of audio; a historical overview of recorded sound; analog and digital signal flow; listening environment design; listening and analysis; simple recording; connecting audio to a video camera; and audio on the web.

    Terms: Fall 2017

    Instructors: George Massenburg, Matthew Boerum (Fall)

    • No experience in audio recording required.

  • MUSR 201 Audio Production Essentials (3 credits)

    Offered by: Music Research (Schulich School of Music)

    Overview

    Sound Recording : An introduction to common practices in digital audio production. A survey of music production styles and audio production techniques: basic editing, arranging and mixing music on a computer using a combination of natural and sampled sounds; sound design for television, film and video games. The course design is centered on classroom presentations and discussion, including in-class demonstrations without the need for a studio or lab component.

    Terms: Winter 2018

    Instructors: Bryan Allen Martin, William Howie (Winter)

    • Prerequisite(s): MUSR 200 or permission of instructor.

* To be counted towards the Minor in Music Entrepreneurship, the internship placement or project must be approved as having an entrepreneurial focus.

0-3 credits chosen from the following:

  • BUSA 465 Technological Entrepreneurship (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Business Admin : Concentrating on entrepreneurship and enterprise development, particular attention is given to the start-up, purchasing and management of small to medium-sized industrial firms. The focal point is in understanding the dilemmas faced by entrepreneurs, resolving them, developing a business plan and the maximum utilization of the financial, marketing and human resources that make for a successful operation.

    Terms: Fall 2017, Winter 2018

    Instructors: Peter Younkin (Fall) Michael M Avedesian (Winter)

  • MGPO 364 Entrepreneurship in Practice (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Policy : Provides hands-on experience with the development of an entrepreneurial venture or a contribution to an existing entrepreneurial venture. Involves the creation of a venture development or business plan. Applicable to many kinds of new ventures, both private companies and social enterprises.

    Terms: Fall 2017, Winter 2018

    Instructors: Jitender Gabriel Sundaram (Fall) Jitender Gabriel Sundaram (Winter)

    • Prerequisite: MGPO 362

    • Restriction(s): Open to U2, U3 students only.

  • MGPO 438 Social Entrepreneurship and Innovation (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Policy : Explores key concepts associated with social entrepreneurship and social innovation – the application of principles of entrepreneurship and innovation to solve social problems through social ventures, enterprises and not-for-profit organizations. Focuses on the social economy, including how the market system can be leveraged to create social value.

    Terms: Fall 2017, Winter 2018

    Instructors: Anita Nowak (Fall) Madhurima Bhattacharyay, Hani Boulos (Winter)

    • Restriction(s): Open to U2, U3 students only. Students cannot receive credits if they already received credits for MGPO 434.

  • PSYC 471 Human Motivation (3 credits)

    Offered by: Psychology (Faculty of Science)

    Overview

    Psychology : The course is designed to explore questions such as "Why do people often fail to reach their personal goals?" Current goal-based and need-based theories of human motivation will be reviewed. The instructor will highlight the relevance of motivation research to the domains of education, sports and management.

    Terms: Winter 2018, Summer 2018

    Instructors: Richard Koestner (Winter) Richard Koestner (Summer)

    • Fall

    • 3 hours lectures

    • Prerequisite: PSYC 215

Schulich School of Music—2017-2018 (last updated Aug. 23, 2017) (disclaimer)