CBUS 007 Fundamentals of Marketing (14 unités d'EP)

Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

Affaires : This course will provide an overview of the fundamental concepts, theories, and approaches in marketing. Topics include: basic marketing concepts, market analysis, market research, marketing strategies, product, promotion, positioning, price and distribution. Readings and cases are used to help students apply these concepts in a variety of business settings.

Terms: This course is not scheduled for the 2017-2018 academic year.

Instructors: There are no professors associated with this course for the 2017-2018 academic year.