CBUS 012 Fundamentals of International Marketing (14 unités d'EP)

Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

Affaires : An overview of the key considerations for businesses and entrepreneurs who want to expand their markets globally. Practical hands-on exposure to marketing challenges, key strategic issues that confront international marketers and the impact of technology on the marketing world. Case studies will demonstrate the important role that cultural and environmental issues play in making sound international marketing decisions.

Terms: Hiver 2018

Instructors: Lee Desrosiers (Winter)