MGCR 352 Principles of Marketing (3 credits)

Offered by: Management (Desautels Faculty of Management)


Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2018, Winter 2019, Summer 2019

Instructors: Hamid Etemad, Hee Ryung Kim, Thomas Dotzel, Mary Dellar (Fall) Yi Lu, DaHee Han, Thomas Dotzel, Nathan Yang, Charles Royce, Emine Sarigollu (Winter) Mary Dellar, Fabienne Cyrius (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management