MRKT 453 Integrated Mktg Communications (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Fall 2018, Winter 2019

Instructors: Demetrios Vakratsas (Fall) Demetrios Vakratsas, Fabienne Cyrius (Winter)

  • Prerequisite(s): MGCR 352

  • Note: Continuing Studies section-check Calendar