Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.
Terms: Fall 2018, Winter 2019
Instructors: Ashesh Mukherjee (Fall) Robert Mackalski (Winter)
Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the first lecture day and withdrawal is the second lecture day.