MRKT 658 Marketing Intelligence (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies


Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Terms: Fall 2018, Winter 2019

Instructors: Saurabh Mishra (Fall) Sandrine Martin (Winter)