Minor Marketing (For Non-Management Students) (18 credits)

Offered by:     Degree: Bachelor of Commerce

Program Requirements

The Minor Marketing consists of 18 credits of Management courses and is currently offered to non-Management students in the Faculties of Arts, Engineering, Science, and the Schulich School of Music.

This Minor is designed to provide students with an understanding of the fundamental concepts in marketing and a framework for applying marketing in a decision-making context. Students will be introduced to the basic concepts in marketing. The use of marketing theory and concepts for decision making will be covered. Marketing research methods for marketing decisions is introduced. Subsequently, students will be able to specialize by choosing from the list of complementary courses.

Required Courses (9 credits)

  • MGCR 352 Principles of Marketing (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

    Terms: Fall 2018, Winter 2019, Summer 2019

    Instructors: Hamid Etemad, Hee Ryung Kim, Thomas Dotzel, Mary Dellar (Fall) Yi Lu, DaHee Han, Thomas Dotzel, Nathan Yang, Charles Royce, Emine Sarigollu (Winter) Mary Dellar (Summer)

    • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

  • MRKT 354 Marketing Strategy (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

    Terms: Fall 2018, Winter 2019

    Instructors: Yu Ma (Fall) George Dracopoulos (Winter)

    • Prerequisite: MGCR 352

    • Restriction(s): For students considering study away or an exchange, this course must be taken at McGill.

  • MRKT 451 Marketing Research (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

    Terms: Fall 2018, Winter 2019

    Instructors: Myung-Soo Jo (Fall) Emine Sarigollu (Winter)

Complementary Courses (9 credits)

3 credits:

  • MGCR 271 Business Statistics (3 credits) *

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : Statistical concepts and methodology, their application to managerial decision-making, real-life data, problem-solving and spreadsheet modeling. Topics include: descriptive statistics; normal distributions, sampling distributions and estimation, hypothesis testing for one and two populations, goodness of fit, analysis of variance, simple and multiple regression.

    Terms: Fall 2018, Winter 2019, Summer 2019

    Instructors: Wei Qi, Angelos Georghiou, Eduardo Lima (Fall) Eduardo Lima (Winter)

    • Prerequisite: MATH 122 and 123 or equivalent

    • Restriction: Not open to students who have taken or are taking MATH 204, MATH 324, PSYC 204, ECON 227, ECON 257

    • You may not be able to receive credit for this course and other statistic courses. Be sure to check the Course Overlap section under Faculty Degree Requirements in the Arts or Science section of the Calendar.

6 credits selected from:

  • MRKT 357 Marketing Planning 1 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.

    Terms: Fall 2018, Winter 2019

    Instructors: Bonnie M Feigenbaum (Fall) Louis Gialloreto (Winter)

  • MRKT 365 New Products (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.

    Terms: Fall 2018

    Instructors: Louis Gialloreto (Fall)

  • MRKT 438 Brand Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.

    Terms: Fall 2018, Winter 2019

    Instructors: Robert Mackalski (Fall) Robert Mackalski, Fabienne Cyrius (Winter)

  • MRKT 452 Consumer Behaviour (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

    Terms: Fall 2018, Winter 2019

    Instructors: Ashesh Mukherjee (Fall) DaHee Han (Winter)

    • Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

    • Restrictions: Restricted to U2 and U3 students.

  • MRKT 453 Integrated Mktg Communications (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

    Terms: Fall 2018, Winter 2019

    Instructors: Demetrios Vakratsas (Fall) Demetrios Vakratsas, Fabienne Cyrius (Winter)

    • Prerequisite(s): MGCR 352

    • Note: Continuing Studies section-check Calendar

  • MRKT 455 Sales Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

    Terms: Fall 2018

    Instructors: George Dracopoulos (Fall)

  • MRKT 459 Retail Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

    Terms: Fall 2018

    Instructors: Marie Josee Lamothe (Fall)

  • MRKT 483 International Marketing Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

    Terms: Fall 2018

    Instructors: Hamid Etemad (Fall)

or other appropriate 300- or 400-level MRKT courses with the approval of the Program Adviser.

* Students who have taken an equivalent Statistics course in another faculty may not count those credits toward the Minor; an additional 3-credit complementary course must be chosen from the course list above.

Note: Students should select their Statistics course only after consulting the "Course Overlap" section in the Faculty of Arts, the "Course Overlap" section in the Faculty of Science, and the "Course Overlap" section in the Desautels Faculty of Management to avoid overlapping Statistics courses.

Desautels Faculty of Management—2018-2019 (last updated Aug. 22, 2018) (disclaimer)