CBUS 111 Content Creation (4.5 CE units)

Offered by: Career & Professional Develop (School of Continuing Studies)


Business : The role of original content in organizational strategy. Its influence on decision-making in the social, economic and political spheres, notably news flow and consumer choice. Effective engagement, persuasion, story-telling, relationship-building and community management using the principles of effective writing for a range of audiences. Writing for the Web and social media. Creative and effective use of design and audio-visual elements as essential elements of content creation. Sharing, recycling/upcycling content created by others.

Terms: This course is not scheduled for the 2019-2020 academic year.

Instructors: There are no professors associated with this course for the 2019-2020 academic year.

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.