Concentration in Retail Management (15 credits)

Offered by: Management     Degree: Bachelor of Commerce

Program Requirements

The Retail Management concentration will combine business fundamentals together with real-time, experiential learning opportunities recognizing the growing complexity of the retail sector. Through interaction with the state-of the-art Retail Innovation Lab, students will have the opportunity to learn firsthand about managing all levels of a retail operation using the latest technologies. The practical experience will link directly to the study of consumer behaviour, experiential marketing, omni-channel retailing, pricing analytics, efficacy of different payment systems, and global value chain management.

Required Courses (9 credits)

  • MRKT 459 Retail Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

    Terms: Fall 2019, Winter 2020

    Instructors: Marie Josee Lamothe (Fall) Marie Josee Lamothe (Winter)

  • RETL 402 Innovations in Retailing (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    RETL : Exploration of emerging trends, consumer behaviour and technologies and how they can lead to retail innovations that can significantly improve operational efficiency, customer satisfaction and provide a foundation for a sustainable and improved society.

    Terms: Fall 2019, Winter 2020

    Instructors: Marie Josee Lamothe (Fall) Marie Josee Lamothe (Winter)

    • Prerequisite(s): MGCR 352

    • Restricted to U2 & U3 students.

  • RETL 407 Retail Management Project (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    RETL : A team-based, experiential project that involves defining actual problems and recommending solutions in the realm of an organization, or at the interface of different organizations (e.g. supply chains), including strategic and operational issues in retail management. Each project is multidisciplinary or multi-functional in nature and will have significant impact on one or more operational/competitive capabilities of the organization.

    Terms: Winter 2020

    Instructors: Saibal Ray (Winter)

    • Prerequisite(s): MRKT 459 and RETL 402

    • Restricted to U2 & U3 students.

    • The instructors will make sure that the workload of the project is commensurate with the course credit and team size.

    • The instructors will also be involved during the course as advisors, progress reviewers, logistics coordinators, evaluators, and will serve as liaison between the companies and the teams.

Complementary Courses (6 credits)

Selected from the following:

  • INDR 294 Introduction to Labour-Management Relations (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Industrial Relations : An introduction to labour-management relations, the structure, function and government of labour unions, labour legislation, the collective bargaining process, and the public interest in industrial relations.

    Terms: Fall 2019, Winter 2020

    Instructors: Chantal Westgate (Fall) Chantal Westgate (Winter)

  • INSY 440 E-Business (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Information Systems : Build the knowledge base and skills needed to face today's electronic business challenges, opportunities, and issues. Explore important concepts, models, tools and applications related to e-business.

    Terms: Fall 2019

    Instructors: Pano Mark Xinos (Fall)

  • INSY 442 Business Intelligence and Data Analytics (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Information Systems : Introduction to the methods and tools for analyzing business data to improve business decision-making, focusing on extracting business intelligence by analyzing data and online content for various business applications.

    Terms: Fall 2019, Winter 2020

    Instructors: Aria Teimourzadeh (Fall)

    • Prerequisites: MGCR 271, MGCR 331

    • Restriction(s): Not open to students who have taken INSY 434 when the topic was ‘Business Intelligence’. Only open to U2 and U3 students.

  • MGSC 403 Introduction to Logistics Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Science : Managing logistics systems, including transportation management, facility location, procurement, distribution management, and supply chain management.

    Terms: Winter 2020

    Instructors: There are no professors associated with this course for the 2019-2020 academic year.

  • MGSC 431 Operations and Supply Chain Analysis (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Science : This course introduces students to operations concepts and techniques with application to supply chain management. A supply chain consists of all activities involved in fulfilling customer demand and the management decisions have a direct impact on a firm's performance, such as operating cost, market penetration and customer service. The course covers both classical tactics and evolving new strategies to reduce cost, increase responsiveness and maintain sustainable growth in a firm's supply chain.

    Terms: Fall 2019

    Instructors: Malleswara Talla (Fall)

  • MRKT 355 Services Marketing (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

    Terms: Fall 2019, Winter 2020

    Instructors: Mary Dellar (Fall)

  • MRKT 451 Marketing Research (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

    Terms: Fall 2019, Winter 2020

    Instructors: Myung-Soo Jo (Fall) Emine Sarigollu (Winter)

  • MRKT 452 Consumer Behaviour (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

    Terms: Fall 2019, Winter 2020

    Instructors: Mary Dellar, Fabienne Cyrius (Fall)

    • Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

    • Restrictions: Restricted to U2 and U3 students.

  • MRKT 455 Sales Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

    Terms: Fall 2019

    Instructors: Bruno Delorme (Fall)

  • ORGB 423 Human Resources Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Organizational Behaviour : Issues involved in personnel administration. Topics include: human resource planning, job analysis, recruitment and selection, training and development, performance appraisal, organization development and change, issues in compensation and benefits, and labour-management relations.

    Terms: Fall 2019, Winter 2020

    Instructors: Tatiana Gauvin (Fall)

    • Prerequisite: MGCR 222

    • Requirement for the Institute of Internal Auditors

  • RETL 434 Topics in Retail Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    RETL : Topics will be selected from current and emerging issues in retail management.

    Terms: This course is not scheduled for the 2019-2020 academic year.

    Instructors: There are no professors associated with this course for the 2019-2020 academic year.

    • Prerequisite(s): MGCR 352

    • Restricted to U2 & U3 students.

Desautels Faculty of Management—2019-2020 (last updated Aug. 20, 2019) (disclaimer)