Overview
RETL : Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.
Terms: Fall 2024
Instructors: Dellar, Mary (Fall)
Restriction: Open only to masters' students within the Desautels Faculty of Management.
