Updated: Wed, 10/02/2024 - 13:45

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to McGill students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.

Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu’aux étudiants et aux membres du personnel de l’Université McGill, ainsi qu’aux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler à distance, si possible. Voir le site Web de la Direction de la protection et de la prévention pour plus de détails.

McGill.ca / Overview / All Courses

CMDC 644 Multilingual Search Engine Optimization and Web Analytics (3 credits)

Offered by: Technology & Innovation (School of Continuing Studies)

Administered by: Graduate Studies

Overview

CMDC : Organic and paid search engine optimization (SEO), multilingual SEO, and the relevance of both for communication and language professionals working with multilingual digital content. Keyword research process and tools. Selection and adaptation of keywords and other search information to write qualified trafficgenerating content for each target market and language. Creation of SEO-optimized content (natively created, localized or transcreated content) in multilingual contexts as part of a larger data-driven multilingual SEO program. Analysis of multi-language website strategy and the overall benefits of implementing a multilingual SEO program. Multilingual SEO metrics and analytics.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

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